Live
117,625Signal-matched stores

Choose your display currencywe'll convert every price on the platform for you (daily FX rates, shown as estimates).

See every store behind that advertiser.

Dropshipping is guessing. WHAT Shipping? is knowing.

Advertiser drill-downs connect Meta pages to the ecommerce stores they run — unlocked with a plan.

Researching solo? Pro is the default choice. Team or need exports? Ultra adds seats, CSV, and priority queues.

Free
$0/mo

Research with Signal, reveal selected evidence, and watch opportunities — no card.

25 credits/mo for Radar reveals & price comparisons

  • Signal — 3 searches every 30 days, up to 10 results each
  • Daily Radar — first 10 positions
  • High-signal stores & winning products browse
  • Signal-matched store verdicts
  • Browse country & niche directories — top 10/page
  • Free Chrome extension — no account required
  • 3 watchlist slots with daily digest
  • 25 monthly credits for Radar reveals & price comparisons
Start free — 3 Signal searches + 25 credits
Most popular
Pro
Regular monthly $49$39/mo annual equivalent

$468 billed annually — 2+ months free ($120/yr saved)

The full intelligence platform for serious product research.

3,000 credits/mo — ~85 Signal searches if spent on Signal; top up anytime

  • Signal — ~85 searches/mo via monthly credits, up to 20 results each
  • Daily Sonar — full early-signal feed, no credits per view
  • Full Radar — first 250 products included
  • 3,000 monthly credits included
  • Full store depth: social ad creatives, SEO, Meta profile
  • 50 watchlist slots + daily digest
  • Research actions via monthly credits — Signal, scans, reveals & dossiers

Cancel anytime · $468 billed today · refund policy

Ultra
$119/mo annual equivalent

$1,428 billed annually — 2+ months free ($360/yr saved)

For teams and high-volume research — 3 seats, shared pool, CSV exports.

1 subscription → 3 logins → 9,000 credits/mo shared pool

9,000 credits/mo shared pool — ~257 Signal searches if spent on Signal

  • Everything in Pro
  • Signal — ~257 searches/mo via monthly credits, up to 50 results each
  • Radar — first 750 products included
  • 9,000 monthly credits — shared team pool
  • 3 team seats included
  • CSV exports — including Sonar, Radar, stores, products & watchlist
  • Unlimited watchlist
  • Priority scan & enrichment queues

Cancel anytime · $1,428 billed today · refund policy

One avoided bad product test costs more than a month of Pro — validate saturation, pricing, and the store behind a product before you commit ad spend.

Signal is a premium research action: each Pro or Ultra question uses 35 credits — about ~85 questions from Pro's monthly allowance, or ~257 on Ultra if you spend the pool on Signal. Free includes a limited monthly taste at no credit cost.
Secure checkout via StripeCancel anytime from your dashboardHonest estimates — never fabricated numbers

What you unlock

Ad libraries show creatives. We connect ads → products → stores → estimates — one workflow from winner to supplier validation.

Ask Signal anything

Describe a niche, product idea or store pattern in plain English. Signal searches grounded evidence across products, stores, Radar and advertising signals — then explains what it found.

Signal
Beauty products under $40 gaining ads
3 product signals · 2 store signals

Free taste every month · Pro & Ultra via monthly credits

Detect acceleration early. Sonar surfaces products with observed rank movement, independent-store spread, or active social-ad growth — before they become established winners.

Detect acceleration early

Recalculated once per UTC day, Sonar surfaces up to 500 non-confirmed products with observed rank movement, early independent-store spread, or store-level active social-ad growth.

Detect acceleration early. Sonar surfaces products with observed rank movement, independent-store spread, or active social-ad growth — before they become established winners.Sonar signalMay include
▲ Best-seller rank climbed
▲ Early independent-store spread
▲ Store-level active social ads grew

Pro & Ultra — full Sonar access, no credits

Today’s estimated product leaders, ranked by best-seller strength, movement and cross-store signals.

Find today’s winners

Radar ranks estimated winning products with position movement, HOT multi-store signals, and niche filters — rankings refresh daily at midnight UTC; tile prices and product data refresh every 60 minutes on the hour (UTC).

Today’s estimated product leaders, ranked by best-seller strength, movement and cross-store signals.Radar #3▲4
Sunset Projection Lamp
$34.99
Best-seller rank · HOT ~3 stores

Pro — first 250 Radar products

Validate before you source

Proof panels show same-title stores and live price spreads — judge saturation before you commit inventory.

Also sold on
store-a.com$29
store-b.com$29

Free credits or Pro allowance

Spy the store behind it

Store dossiers unlock social ad creatives, SEO traffic sources, and Meta advertiser profiles — the depth behind every traffic estimate.

Store dossier
Metaad
Shop now · running 47d
TikTokad
Learn more · 3 creatives
SEO · Direct 38% · Social 22%

Pro — via monthly credits

Free includes — no card required

  • Signal — 3 grounded searches every 30 days
  • Daily Radar — first 10 positions
  • Live Sonar signal count + feature preview
  • Signal-matched store verdicts
  • Browse high-signal stores & winning products (top 10 per page)
  • Google Ads transparency on every store
  • Free Chrome extension — on-store intelligence while you browse
  • 3 watchlist slots + daily digest
  • 25 monthly credits for reveals & price comparisons

Live catalogue intelligence

117,625
signal-matched ecommerce stores tracked
24,662,965
listable products indexed
321
HOT multi-store winners on today’s Radar
60 min
Radar tile data refresh (UTC)

Signal-based estimates. Radar rankings materialise once per day at midnight UTC; prices and product details on tiles refresh every 60 minutes on the hour (UTC).

Compare plans

Key differences at a glance — Pro is highlighted as the default for solo researchers.

Feature
Free
$0/mo
ProRecommended
Regular monthly $49$39/mo annual equivalent
Ultra
Regular monthly $149$119/mo annual equivalent
Discovery & browse
High-signal stores & winning products
Top 10 of page 1IncludedIncluded
Detailed traffic estimates
Free accounts see banded ranges
RangesIncludedIncluded
Filters & preset signal chips
Niche, market, traffic, ads, momentum
Subscribe to unlockIncludedIncluded
Signal
Signal searches
Each Pro/Ultra ask is one grounded turn. Estimates assume the full monthly allowance is spent on Signal.
3 every 30 days~85/mo via credits + Sonar~257/mo via credits + Sonar
Results per Signal search
Maximum relevant product or store evidence tiles returned per search
Up to 10Up to 20Up to 50
Sonar
Daily Sonar early signals
Up to 500 non-confirmed products/day from observed rank movement, early independent-store spread (up to 5 stores) & store-level social-ad growth; no credits
Live count + locked previewFull feedFull feed + CSV
Full Radar — every position
Global ranking order; deeper products via monthly credits
Subscribe to unlockFirst 250 productsFirst 750 products
Price comparison panels
Same-title stores and estimated price spreads
Via monthly creditsVia monthly creditsVia monthly credits
Social ad creatives & Meta advertiser profile
Meta / TikTok ad libraries — part of the store dossier
Subscribe to unlockVia monthly creditsVia monthly credits
New-store lookup scans
Look up a store not yet in the catalogue; existing-store rescans are subscriber-only
5/dayVia monthly creditsVia monthly credits
CSV exports
Not includedNot includedIncluded
Start free — 3 Signal searches + 25 credits

Annual billing includes 2+ months free vs monthly. First Pro month is $39 when paying monthly. All platform figures are estimated signals — never exact sales or ad spend.

Earn 35% recurring when you recommend WHAT Shipping

Join free and earn a $25 bonus when each referral reaches their second paid month. Partner terms apply; earnings are not guaranteed.

See the affiliate program

All figures on the platform are estimated and signal-based — never exact sales, ad spend, or confirmed revenue.

How we compare

Ad libraries show creatives. We connect stores, products, ads, and estimates.

Terry Ecom, founder of WHAT Shipping?

Built for dropshippers

Created by Terry Ecom · Operated by Tagan Labs LLC. We built the research stack we wanted: signal-matched stores, honest estimates, and evidence connected end-to-end — not another ad library presenting guessed revenue as fact. Read the story

Questions, answered

Can I cancel anytime?
Yes. Cancel from your dashboard in two clicks — you keep full access until the end of the period you've paid for. No lock-in, no cancellation calls.
Is the sales data exact?
No — and anyone who tells you otherwise is guessing. Every figure on WHAT Shipping? is an estimate built from real signals: traffic, best-seller ranks, ad activity, store metadata. We never fabricate exact sales or revenue numbers.
What's the intro discount?
Organic Pro monthly subscriptions receive the public first-month offer. If you accepted a valid partner referral, that replaces the public offer with 35% off your first monthly Pro or Ultra payment. Discounts never stack, renewals use the standard price, and annual plans keep their normal annual saving.
What do the monthly credits cover?
Pro and Ultra include a monthly allowance that powers research actions — Signal searches, Radar reveals, price-comparison panels, store dossiers, and live catalogue scans. Sonar's full feed is included with Pro and Ultra and does not use credits. Credits refresh every billing month; top-up packs never expire. Free accounts get a small monthly credit allowance for Radar reveals and price comparisons, plus 3 Signal searches every 30 days at no credit cost.
What's the difference between Pro and Ultra?
Ultra is Pro for teams: the same full Sonar feed plus Sonar and platform CSV exports, 3 seats, a 3× shared credit pool, an unlimited watchlist, and priority scan queues.
Do you offer refunds?
See our refund policy — and you can always cancel before renewal so you're never charged for a month you don't want.

Still unsure? Talk to support — a real person replies.