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WHAT Shipping? vs Shopify Analytics
Use Shopify Analytics after you have sales in your store. Use WHAT Shipping? before you pick the next SKU. They do not replace each other.
By Terry Ecom · terryecom.com · Last reviewed 19 August 2026
Whose numbers
- WHAT Shipping?
- Public catalogues and ranks from tracked Shopify stores
- Shopify Analytics
- Your store's activity, visitors, and transactions (Shopify Help)
Sales figures
- WHAT Shipping?
- Bands for comparison — not merchant-reported revenue
- Shopify Analytics
- Your customers' orders in sales reports
Pick the next product
- WHAT Shipping?
- Daily Radar / Sonar boards plus HOT multi-store badge
- Shopify Analytics
- Best-converting products you already sell
Suppliers
- WHAT Shipping?
- AliExpress search and potential matches from the product page
- Shopify Analytics
- Not a sourcing tool
Listing
- WHAT Shipping?
- Import writes a Shopify draft in under 15 seconds
- Shopify Analytics
- You add products by hand in admin
Ads
- WHAT Shipping?
- Public Meta / TikTok / Google rows as a clue
- Shopify Analytics
- Your own channel reports after you spend
Sources
Common questions
- Should I cancel Shopify Analytics?
- No. You cannot. It is built into Shopify admin. Keep using it for your own store.
- Can Shopify Analytics show another shop's revenue?
- Shopify's published analytics and sales reports are about your store and your customers' orders.
- What if I have zero sales?
- Shopify Analytics will look empty. Start with Radar or the public winners digest, then import a draft.
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